How much do celebrities get paid for Super Bowl halftime show?
Matthew Perez
Updated on May 29, 2026
The 2020 Jennifer Lopez and Shakira Super Bowl halftime show cost around $13 million, Esquire reported. This would put it under the SAG-AFTRA basic agreement for performers, which covers anything with a budget over $2 million. Under that agreement, as of June 2021, a performer is paid $1030 a day.