How much is an NFL license?
Isabella Bartlett
Updated on April 17, 2026
Secure a minimum of $100,000 to meet the royalty guarantee required by the NFL. The NFL requires licensed manufacturers to pay 100 percent of the royalty guarantee every year. Ensure that your annual sales can cover this $100,000 guarantee — and ideally exceed it so that you can profit from your merchandise sales.
How do I get my NFL license?
Before a license will be issued, several criteria must be met, including:
- Proof of business experience totaling three years.
- Proof that you are the manufacturer of the product.
- A prepaid royalty guarantee of $100,000.
- A commercial insurance policy of $6 million and liability coverage totaling $12 million.
Do you need a license to sell NFL merchandise?
You do not need a license of any kind from the NFL to sell NFL products at retail. This holds whether you are a bricks and mortar retailer, or an e-tailer, or both. All you need is to find NFL licensees (or distributors – see below) willing to sell their products to you.Can you sell handmade NFL items?
Today on Cutting for Business, I'm going to answer this question: “Can I make and sell NFL items?” My answer: “No, you can only make NFL items if you are licensed by the NFL to do so.”How can I use NFL logos legally?
In short, you cannot use the logos of the NFL on anything. That is, you cannot use the logos without the express permission of the NFL. The logos of the various teams of the NFL are trademarks that are owned by the NFL. As such, the only way to use the trademark of another without liability is with their permission.How NFL Teams Make Money
Can you sell NFL art?
Trademarks and the NFLIf you receive permission from a player to sell your drawings or paintings of him, you must still negotiate trademark law. The NFL and its member teams own trademarks on nearly every aspect of their team names, logos and uniforms.
Can you sell NFL shirts?
An application to become a licensee of the NFL can be completed on the NFL website. Your application provides pre-qualification information that is used to assess whether you qualify to sell goods that include the NFL trademark.How can I legally use sports logos?
In general, you should follow this procedure:
- Determine if permission is needed and whether the material is protected under law. Ask yourself if your usage would violate the law.
- Identify the trademark owner.
- Identify the rights needed.
- Contact the owner. ...
- Receive your written permission agreement.