Why is Gentle Monster so popular?
Michael Gray
Updated on May 04, 2026
Besides injecting some much-needed inclusivity into the world of sunnies, Kim's Gentle Monster creates unique eyewear pieces through experimentation. It's in their paradoxical name, Kim says 'Gentle' stands for humble and wearable designs balanced against the 'Monster' aspect of attitude and uniqueness.
What is special about Gentle Monster?
Founded in 2011 by Hankook Kim, Gentle Monster is a South Korean eyewear brand known for their modish designs that are equal parts modern classic and retro-futuristic. They offer everything from Anna Wintour-esque sunglasses to experimental frames made of mock pencils and matches.How did Gentle Monster get popular?
A big factor in Gentle Monster's growth (luxury conglomerate LVMH invested $60 million into the company in 2017) can also be attributed to its popularity with pop stars from all over the world – including the likes of Billie Eilish, Beyoncé and Rihanna – all of which have a dedicated fandom that guarantee a sold-out ...Is Gentle Monster successful?
Founded in 2011, Gentle Monster, which sells oversized and low bridge fit sunglasses at premium prices (from $200 to $500), has become one of the fastest trending fashion brands in Asia and is expanding globally. It has reported three-fold, or even four-fold, sales increases every year.Why are Gentle Monster sunglasses so expensive?
Quality ConstructionThis allows them to create high-quality eyewear at a reasonable cost. Their lenses are made by Zeiss of super sharp camera lens fame. Alongside your standard cellulose acetate and steel frames, Gentle Monster experiments with chrome, titanium and other premium metals.